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Three step strategy

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Rural revitalization, product poverty alleviation



90% of the land in Huanghua Town is mountainous and hilly, which is a typical mountainous township. In order to break through the development bottleneck, our town will adapt measures to local conditions and combine the development of poverty alleviation industrial parks with the development of the town’s leading agricultural industries, focusing on the construction of poverty alleviation industrial parks focusing on the cultivation of hazelnuts, walnuts, dwarfed apples, cherries and other characteristic forest and fruit crops to promote poverty alleviation. Combine development with the development of leading enterprises (cooperatives) to accelerate the pace of poverty alleviation for the poor and expand the space for agricultural and rural development.




Huashan Agriculture and Forestry Hazelnut Poverty Alleviation Industrial Park is located in Hugou and Xiakangling Villages, Ding Poor Villages, Southern Province, Huanghua Town, Zhucheng City. It is located in the Huashan 667 hectares Pingou Hazelnut Demonstration Base. It is jointly organized by Shandong Huashan Agriculture and Forestry Technology Co., Ltd. and Huanghua Town People’s Government. Construction investment. With a total investment of 7.56 million yuan, the project began to be constructed in two phases in 2017 and has now been completed, covering an area of 53 hectares. According to the contract, Shandong Huashan Agriculture and Forestry Science and Technology Co., Ltd. shall pay the poverty alleviation income of 211,000 yuan to the People's Government of Huanghua Town each year. Up to now, it has issued 678,000 yuan of poverty alleviation project income to 338 poor households in 81 Jiahua Villages in Huanghua Town.

In addition, the entire enterprise also adopts the operation model of "enterprise + professional cooperative + base + farmer households" to guide farmers to join the cooperative by means of land shareholding. 94 poor households have been transferred and registered with 22 hectares of land each year. A total of 194,000 yuan of land income can be obtained; the park also gives priority to poor households to work in the park, with an average daily income of 80-90 yuan.



Through the joint development of the Hazelnut Poverty Alleviation Industrial Park and the Huashan Hazel Industry Pastoral Complex, it can radiate to drive the income of 15 surrounding villages to increase and become rich, and 12 professional cooperatives and more than 5,000 farmers form an industrialized consortium to drive tourism and related industries to increase income. Promote the full implementation of the rural revitalization strategy.

Weizhen series products

Coated Hazelnut Beans

Among nuts, hazelnuts have a long history of being eaten by people and are rich in nutrients. Hazelnuts are rich in unsaturated fatty acids and protein, as well as carotene, vitamin A, vitamin C, vitamin E, vitamin B, and nutrients such as iron, zinc, phosphorus, and potassium.

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"Wei Zhen" Hazelnut Milk

"Wei Zhen•Hazelnut Milk" is a pure hazelnut vegetable protein beverage, which is a professor of the company and the School of Food Science and Nutrition Engineering of China Agricultural University, a member of the Technical Committee of the China Beverage Industry Association; a member of the Technical Committee of the World Fruit Juice Processing Federation (IFU); China Food Ingredients and Food Additives Association Deputy Director-Professor Gao Yanxiang's team jointly researched and developed. Through the baking and fine grinding of hazelnut kernels, the nutrient content and original fragrance of hazelnuts are maintained under the principle of reducing added ingredients, which enriches Chinese plants The category of protein drinks.

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"Wei Zhen" Hazelnut Dietary Oil

"Wei Zhen" hazelnut dietary oil is produced from the Diamond Hazel in the Xiumei Huashan base. It is produced by the "physical pressing" process combining modern technology and traditional technology. It is made through crushing, steaming, squeezing, and filtering purification technology. . It not only maintains the original taste of hazelnuts, mellow flavor, but also rich in vitamin E. The tocopherol activity is very high. At the same time, the oleic acid content is more than 79.8%, which is an excellent source of unsaturated fatty acids and antioxidants. It has the characteristics of high smoke point and good thermal stability (heated to 210 degrees in a third-party laboratory, no change in 10-20 minutes).

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"Wei Zhen" Hazelnut Noodles

"Wei Zhen" hazelnut noodles: each 100 grams of product contains 4.1 grams of dietary fiber. "Wei Zhen" provides consumers with "hazelnuts" that can be eaten, drunk, cooked, and boiled, so that eating hazelnuts is no longer troublesome. Consumers are satisfied with the taste and nutrition while also gaining health. With the upgrading of consumption, people are paying more and more attention to "nutrition and health", and their consumption habits are gradually changing from "delicious" to "good eating", and the concept of gift giving is also changing, from "giving gifts" to "sending health". Hazel series products are a new healthy choice for consumers, whether they are self-drinking, family, friends gathering, or visiting relatives and friends.

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News Center

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