The company mainly produces "Wei Zhen" series of hazelnut milk, hazelnut snack food, hazelnut oil, hazelnut raw materials for food industry and other products. "Wei Zhen•Hazelnut Milk" is a pure hazelnut vegetable protein beverage. It is a professor of the company and the School of Food Science and Nutritional Engineering of China Agricultural University, a member of the Technical Committee of the China Beverage Industry Association; a member of the Technical Committee of the World Fruit Juice Processing Federation (IFU); China Food Ingredients and Food Additives Association Deputy Director-Professor Gao Yanxiang's team jointly developed, through the baking, fine grinding and other processes of hazelnut kernels, under the principle of reducing the added ingredients, the nutrients and original flavor of the hazelnuts are maintained and smooth The smooth taste, long aftertaste, low sugar, zero cholesterol, and high plant protein characteristics have become a new category of plant protein beverages in China.

General Manager Wei Yuming and Professor Gao Yanxiang took a group photo

In order to ensure product quality and provide consumers with assured hazelnut food, the company has invested nearly 100 million yuan to build hazelnut vegetable protein beverage production lines, hazelnut dietary oil production lines, and hazelnut snack food production lines in Zhucheng. The annual production capacity of hazelnut vegetable protein beverages is 63,000 tons. , 400 tons of high-grade hazelnut dietary oil, 2,800 tons of hazelnut snack food and raw materials At the same time, the company has established a domestic advanced food testing center to ensure product quality.

Production R&D Real Shots

The company attaches great importance to scientific and technological innovation and research and development, and has applied for 36 national patents and 2 forestry technological achievements, all of which have reached the advanced level of the hazelnut industry. In terms of the transformation of scientific and technological achievements, the R&D team focused on the common problems of the deep processing industry of the hazelnut industry, focusing on the production technology of hazelnut large health products, the production of hazelnut vegetable protein beverages, the extension of the hazelnut industry chain, and the value-added aspects. It has overcome nearly 20 technical and equipment problems. item.

Part of the patent certificate

The company has established experimental bases and carried out related technical research around key issues such as breeding, improvement, reproduction, high yield, pest control, and product deep processing of fine varieties of Pingou large fruit hazelnuts. It also formulated the Technical Regulations for Hazel Cultivation (LYT 2201-2020), Coated Hazelnut Kernels, Hazelnut Kernels, Hazel Nut Storage Regulations, Hazelnut Dried Fruit Purchasing Standards, Hazelnut Oil, Hazelnut Milk 》And other industry standards. Co-developed and produced pure hazelnut vegetable protein drink "Wei Zhen" hazelnut milk with Professor Gao Yanxiang of China Agricultural University.

The company and the National Forestry and Grassland Administration, the Economic Forest Research Institute of the Chinese Academy of Forestry, China Agricultural University, Qingdao Agricultural University and many other universities and scientific research institutes have jointly built: the National Forestry and Grassland Administration Hazelnut Engineering Technology Research Center, Shandong Hazelnut Functional Nutrition Research and Development Engineering Research Center, Shandong Hazelnut Industry Strategic Alliance, Hazelnut Big Health Industry Engineering Research Center, Hazelnut Undergrowth Rare Edible Fungus Research and Promotion Center, Weifang Hazelnut Deep Processing Engineering Technology Research Center, Weifang Pingou Hybrid Hazel Engineering Research Centers and other alliance bases.

Shandong Hazelnut Industry Technology Innovation Strategic Alliance

Through the joint construction and sharing of the whole industrial chain, more than 130 joint construction bases and industries in the country are connected together, and the service capacity of supply chain is enhanced internally, and hazelnut base is jointly built and built abroad to promote industrial upgrading and co-operation for new development of hazelnut industry.