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Technology improves quality, strength creates brand

Date:2021-3-27 8:38:45 Number of visits:534


As "the leader and promoter of China's hazelnut industry", "Wei Zhen" insists on innovation and development, leading by science and technology, and cooperates with the State and Forestry and Grassland Administration, the Economic Forest Research Institute of the Chinese Academy of Forestry, China Agricultural University, Qingdao Agricultural University and many other universities Cooperated with scientific research institutes to build a number of projects and R&D centers-focusing on key topics such as base construction, breeding, improvement, high yield, pest control, nutrient value development of hazelnuts, and product intensive processing. Technical research.

Brand Wei Zhen



Scientific research promotes development, strength creates brand

01

Hazelnut Project of the State Forestry and Grassland Administration

Technology Research Center

02

Research and Development of Hazelnut Functional Nutrition in Shandong Province

Engineering Research Center

03

Shandong Hazelnut Industry Strategic Alliance

04

Hazelnut Health Industry Engineering Research Center

Hazelnut Forest Rare Edible Fungus Research and Promotion Center

06

Hazelnut Deep Processing Project in Weifang City

Technology Research Center

07

Weifang City Ping'ou Hybrid Hazel Engineering Research Center

Recognized by high-tech enterprises

Technology is competitiveness


As a newly recognized high-tech enterprise in Shandong Province, "Wei Zhen" has applied for 36 national patents and 2 forestry technological achievements. In terms of the transformation of scientific and technological achievements, it has overcome nearly 20 technical and equipment problems, and formulated the Technical Regulations for Hazel Cultivation (LYT 2201-2020), Coated Hazelnut Kernels, Hazelnut Kernels, and Hazel Nut Storage Regulations. , "Hazelnut Dried Fruit Purchase Standard", "Hazelnut Oil", "Hazelnut Milk" and other industry standards.

The company and the team of Professor Gao Yanxiang, a member of the Technical Committee of the China Beverage Industry Association and the School of Food Science and Nutrition Engineering of China Agricultural University, jointly developed and produced the first pure hazelnut vegetable protein beverage "Wei Zhen" hazelnut milk, filling the gap in domestic hazelnut deep processing.

It is the responsibility and promise of Wei Zhen to "treat consumers as relatives and produce food with confidence for relatives", and it is the responsibility of the hazelnut industry to promote rural revitalization.

"Wei Zhen" will continue to maintain the brand demonstration role of China's hazelnut industry, focusing on scientific research on hazelnut fine processing production technology, hazelnut industry chain extension, hazelnut nutrition and health value extraction, etc., and make the hazelnut industry a big health industry for consumers Provide assured hazel products!



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